Lining the pinstriped pockets
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- February
- 22
A couple of stories in the recent SportsBusiness Journal:
1) That the Yankees won’t sell naming rights to the new Yankee Stadium, but that they are offering a major sponsorship for the nice sum of $20 million.
So are they going to pass that windfall on to the patrons? Fat chance.
2) That the Yankees’ top ticket price in the new stadium will be as high as $2,500. No, that’s not season tickets. That’s one seat, for one game! One regular-season game. Against Tampa Bay, probably.
People always write to me saying that the cost of player salaries aren’t related to ticket prices, and to an extent I believe that. Why? Because pro sports teams will take, take, take as much as they can possibly squeeze out of their fans, whether payroll is $220 million or $30 million. But that doesn’t mean your higher ticket prices aren’t going into the pockets of, say, Carl Pavano or Kei Igawa. And the Yankees are going to milk and bilk every last penny out of the demand this new stadium brings—especially since it seats fewer fans than the old stadium.











That’s a bargain at $405,000 for two season tickets. I wonder whether they will include parking and Diamond Club passes at that price? Doubt it.